mamedia

Media Studies is an interdisciplinary field that examines the content, history, and effects of various media, including traditional media like newspapers, television, and radio, as well as new media such as social media, digital platforms, and interactive media. It combines elements of communication studies, cultural studies, and critical theory, focusing on how media influences society, culture, politics, and individual behavior.

Key Areas of Study in Media Studies

Media Theory and Criticism

Analysis of media texts and their societal impacts using theoretical frameworks.

Media History

Study of the development of various media and their historical contexts.

Media Production

Practical skills in creating media content, including writing, editing, and production techniques.

Digital Media

Exploration of the impact of the internet, social media, and digital technologies on communication.

Media Ethics and Law

Understanding the legal and ethical issues surrounding media practices.

Global Media

Examination of media in a global context, including international media systems and transnational media flows.

Audience Studies

Research into how different audiences interpret and engage with media.

Job Opportunities

Anchor
Reporter
Editor
TV Correspondent
Sports Journalist
Fashion Photographer
Film Director
Art Director
Producer
Videographer
Video-Editor
Graphic Designer
Radio Jockey (RJ)
Video Jockey (VJ)
Screenwriter
Sound Engineer
Sound Mixing and Sound Recording
Event Manager
Public Relations Officer
Feature Writer
Content Writer
Copy Writing
Sub-Editor
Special Correspondent
Photojournalist
Freelancer
Cartoonist
Corporate Media Manager
Field And In-House Correspondent
Web Designer
Content Developer
Digital Marketing
Social Media Manager
Television/Film/Video Producer
Web Content Manager
Copy Editor
Broadcast Journalist
Photojournalist
News Producer
Columnist
Media Buyer
Media Planner
Media Researcher

Infrastructure

The institution should provide following facilities the department

A computer laboratory with internet connectivity.

Library

The department should have a well-stocked library with latest books and journals on all areas of Media. The department shall subscribe to English and language newspapers and periodicals.

Attendance

Each candidate should have at least 75% of attendance in Theory & Practical classes in each semester. Failure to meet the required attendance by any student renders him/her disqualified from appearing in the University Exam.

Dissertation

All students of MA in Media Studies programme shall be required to submit a dissertation at the end of fourth semester and before the commencement of final examination. Unless the dissertation is submitted before the examination, the student shall not be allowed to take the final examination. The Dissertation shall be evaluated for 100 marks and followed by Viva Voce for 50 marks both evaluation and Viva Voce will be done by External examiners and Internal examiners.Question Paper Pattern/ Internal Assessment/ Grading /Criteria for passing as per rules of the Bangalore University.

PO 1: Explain the principal theories and concepts in core disciplines of study.
PO 2: Decipher real time problems to offer feasible solutions
PO 3: Apply critical thinking, analytical skills and domain specific knowledge for data driven decisions
PO 4: Exhibit leadership qualities and effectively collaborate with diverse teams to achieve the set outcomes
PO 5: Communicate proficiently in both oral and written format for professional and personal needs.
PO 6: Design and participate in activities to promote ethical practices and social sensitivity.
PO 7: Utilize emerging media technologies and digital tools to create, distribute, and analyze content effectively across multiple platforms.
PO 8: Demonstrate creativity and innovation in media production, storytelling, and content creation while adhering to professional and ethical standards

First Semester

Code	Paper Title	Week/Hour	Duration	IA Marks	Viva	Practical Record / Project	Exam Marks	Total	Credits
CS: 1.1	Introduction to Media	04	3hrs	30	-	-	70	100	04
CS: 1.2	Reporting and Editing for Print Media	04	3hrs	30	-	-	70	100	04
CS: 1.2a	Reporting and Editing for Print Media - P	04	3hrs	10	20	20	-	50	02
CS: 1.3	Digital Media Communication	04	3hrs	30	-	-	70	100	04
CS: 1.4	Communication Theories	04	3hrs	30	-	-	70	100	04
CS: 1.5	Photojournalism	04	3hrs	30	-	-	70	100	04
CS: 1.5a	Photojournalism - P	04	3hrs	10	20	20	-	50	02
CS: 1.6	Indian Media Industry	04	3hrs	30	-	-	70	100	04
SC: 1.1	Computer Skills	03	2hrs	10	-	-	40	50	02

Second Semester

Paper Title	Week/Hour	Duration	IA Marks	Viva	Practical Record / Project	Exam Marks	Total	Credits
Development Communication	4	3hrs	40	-	-	60	100	4
Television Production	4	3hrs	15	10	15	60	100	4
Communication Research Methods	4	3hrs	40	-	-	60	100	4
Public Relations and Event Management	4	3hrs	40	-	-	60	100	4
Technical Writing and Content Development	4	3hrs	15	10	15	60	100	4
Media and Culture Studies	4	3hrs	40	-	-	60	100	4
SC: 1	Public Speaking and Communication Skills	4	3hrs	40	-	-	60	100	4

Third Semester

Sl. No	Subject	Credits	Duration	Internal Marks	External Marks	Total Marks	Grade
1	Media Laws and Ethics	4	3hrs	40	60	100	4
2	Corporate Communication	4	3hrs	40	60	100	4
3	Writing for Media	4	3hrs	40	60	100	4
4	Data Journalism and AI	4	3hrs	40	15	10	100	4
5	Film Studies	4	3hrs	15	10	15	100	4
6	Specialization	4	3hrs	40	60	100	4
6a	International Relations and Political Communication	-	-	-	-	-	-
6b	Sports Communication	-	-	-	-	-	-
OE	Media and Society	4	3hrs	40	60	100	4
Total Marks							700

Fourth Semester

Sl. No	Subject	Credits	Duration	Internal Marks	External Marks	Total Marks	Grade
1	Media Management	4	3hrs	40	60	100	4
2	Emerging Media Technologies	4	3hrs	40	60	100	4
3	Radio Production	4	3hrs	40	60	100	4
4	Media and Human Rights	4	3hrs	40	60	100	4
5	Specialization	4	3hrs	40	60	100	4
5a	Advertising	4	3hrs	40	60	100	4
5b	New Media and Digital Marketing	-	-	-	-	-	-
6	Dissertation / Short Film / Documentary Production	4	3hrs	50	25	25	150
7	Internship	4	3hrs	50	25	25	150
Total Marks							900

Core Courses

Introduction to Media Studies: Overview of the field, key concepts, and foundational theories.
Media Analysis: Techniques for critically analyzing media texts and their meanings.
History of Media: Exploration of the evolution of media technologies and industries.
Digital Media and Society: Impact of digital technologies on contemporary media landscapes.
Field Visits: Film festival, media house

Practical Components

Media Production: Hands-on training in video production, audio production, and digital content creation.
Internships: Opportunities to gain practical experience in media organizations, such as TV stations, radio station, newspapers, and digital media companies.
Capstone Projects: EIndependent or group projects that require students to create media content or conduct in-depth research on a media-related topic.

Specializations

International Relations and Political Communication
Sports Communication
Advertising
New Media and Digital Marketing

Career Paths

Journalism: Reporter, editor, broadcast journalist.
Media Production: Producer, director, content creator, film maker.
Public Relations: PR specialist, corporate communications manager.
Digital Marketing: Social media manager, digital strategist.
Academia: Researcher, lecturer, professor.

Media Studies program at Surana College Autonomous aim to equip students with both the theoretical knowledge and practical skills necessary to navigate and succeed in the dynamic field of media.